Field note 07

What I got wrong before

The mistake I have watched people make every year, including me.

The mistake is consuming the whole course before publishing anything.

It feels like diligence. You are learning, you are taking notes, you are not wasting money. And it is the single most expensive thing you can do, because the first thirty posts you make are going to be bad regardless of how much you have watched, and every week you delay is a week you have not started being bad yet.

The order I would use instead

1. Pick what you are going to promote. Before module one. This decides how many sales you need — ten of a $497 offer, or a hundred and seventy seven of a $47 one, on identical traffic.
2. Post something in the first week. Badly. On purpose.
3. Then go through the traffic material, with the experience of having actually posted to hang it on.

Nobody does this, including me, the first time. What I would actually do in week one is the longer version.

Other notes

• Field note 01Why I'm promoting this one again
• Field note 02What his first platform taught me twenty years ago
• Field note 03What I noticed reading the swipe file
• Field note 04The one-word comment thing, and why it isn't new
• Field note 05What the free report actually says
• Field note 06What the search results look like during a launch