The total cost
The headline number is not the whole number. Here is everything, including the one that never appears on a sales page.
Every cost
| Item | Cost | Published? |
|---|---|---|
| The programme, in full | $2,497 | Yes |
| Or instalments | six payments of $497 = $2,982 | Yes |
| Instalment premium | $485 | Not shown as a figure |
| Automation tooling | About $15/month | Mentioned, never in the totals |
| The free sessions | $0 | Yes |
| Ad spend | $0 — the method is organic | Yes |
Year one, realistically
$2,497 plus about $180 of tooling. Call it $2,680 if you pay in full, or $3,160 if you take the plan. Those are the numbers to compare against anything else you are considering.
What you are not paying for
No ad budget, no website, no product to build, no team. That genuinely is the model rather than a sales line, and it is why the entry cost sits where it does. The trade is that you pay in time and posting instead.
The cost of the alternative
Zero today. Then another year of the same position, which nobody puts a figure on because it never arrives as an invoice. It is still the more expensive of the two options for most people reading this.
When it closes
24 September 2026, 11:59pm Pacific. After that you wait for next September.
The price alone · full price or instalments
Checked 24 September 2026.